Privacy Policy

Introduction

Woods Comfort Systems (“Company,” “we,” “us,” or “our”) is a family-owned heating, ventilation, air conditioning, and plumbing company serving Central Texas since 1956. We operate the website located at woodscomfortsystems.com (the “Site”).

This Privacy Policy explains how we collect, use, disclose, and protect the personal information of individuals who visit our Site, submit inquiries or service requests, apply for employment, enroll in maintenance plans, or otherwise interact with our business. We are committed to handling your personal information with transparency, care, and respect.

By accessing or using our Site, submitting any form on our Site, or communicating with us electronically, you acknowledge that you have read and understood this Privacy Policy and consent to the collection and use of your information as described herein.

If you do not agree with the terms of this Privacy Policy, please do not use our Site or submit your personal information to us.

Information We Collect

We collect personal information in the following circumstances and categories:

Information You Provide Directly

We collect information that you voluntarily provide to us when you:

  • Contact forms and service requests: When you submit a service request, inquiry, or contact form on our Site, we may collect your name, phone number, email address, home or business address, city, preferred contact method, service type requested, and any details you include in the message field.
  • Appointment scheduling: When you request an appointment or schedule service through our Site or by phone, we may collect scheduling preferences, service address, contact information, and relevant information about the system or issue requiring service.
  • Financing inquiries: When you submit a financing inquiry through our Site, we may collect your name, contact information, property address, and information about the type of project you are seeking to finance. Financing applications are processed through third-party financing partners — see Section 6 (Third-Party Services) for more information.
  • Maintenance plan enrollment: When you enroll in or inquire about a preventive maintenance plan, we may collect your name, contact information, service address, system type, and billing information.
  • Career applications: When you submit a career application or general employment inquiry through our Site, we collect your name, phone number, email address, city of residence, position of interest, years of experience, professional certifications and licenses, and any resume, curriculum vitae, or other documents you choose to upload. We may also collect the contents of any message or personal statement you include in the application.
  • Review and feedback forms: If you submit a review or feedback through our Site, we may collect your name, general location (city), and the content of your review or feedback.
  • Newsletter or marketing opt-in: If you opt in to receive marketing communications, we collect your name and email address or phone number for that purpose.

Information Collected Automatically

When you visit our Site, certain information is collected automatically by us or by third-party analytics and tracking tools we use. This may include:

  • Log data: Your IP address, browser type and version, operating system, referring URLs, pages viewed, time and date of your visit, and time spent on each page.
  • Device information: Information about the device you use to access our Site, including device type, operating system, and browser settings.
  • Cookies and similar tracking technologies: Information collected through cookies, web beacons, pixels, and similar technologies as described in Section 5 of this policy.
  • Call tracking data: If you call a phone number displayed on our Site that is part of a call tracking service, we may collect the date and time of the call, call duration, the phone number you called from, and geographic information associated with that number. Call tracking may be used to measure the effectiveness of our marketing and to improve service.

Information from Third Parties

We may receive information about you from third parties in limited circumstances, including:

  • From third-party review platforms (such as Google or Facebook) if you leave a review of our business and we choose to feature that review on our Site.
  • From our financing partners when processing a financing application you submitted through our Site, to the extent permitted by the financing partner’s terms and applicable law.
  • From marketing or advertising platforms when tracking the source of a service request or inquiry (e.g., which advertisement led you to contact us).

How We Use Your Information

We use the personal information we collect for the following purposes:

Service Delivery and Customer Communication

  • To respond to your service requests, inquiries, and contact form submissions.
  • To schedule and confirm service appointments.
  • To provide and perform the HVAC and plumbing services you have requested.
  • To follow up after service visits to confirm satisfaction or address concerns.
  • To contact you regarding your maintenance plan, including scheduling reminders and renewal notices.
  • To communicate with you about your financing inquiry or application.

Business Operations

  • To maintain and improve our website, systems, and service delivery processes.
  • To analyze service request patterns, geographic demand, and scheduling efficiency.
  • To process and evaluate career applications and maintain applicant records.
  • To respond to legal obligations or enforce our rights.

Marketing and Communications

  • To send you promotional offers, seasonal specials, and service reminders — but only if you have opted in to receive such communications or have an existing service relationship with us.
  • To send transactional communications such as appointment confirmations, service reminders, and maintenance plan notifications that are necessary for your service relationship.
  • To analyze the performance of our marketing campaigns, including which advertisements or search terms lead customers to contact us.

Legal Compliance and Safety

  • To comply with applicable federal and state laws, regulations, and legal processes.
  • To protect the safety and security of our customers, employees, and business operations.
  • To detect, investigate, and prevent fraudulent, unauthorized, or illegal activity.

Legal Basis for Processing Personal Information

We process your personal information on the following legal bases:

  • Performance of a contract or pre-contractual steps: When you request service, schedule an appointment, or enter a maintenance plan agreement, processing your information is necessary to fulfill our obligations to you.
  • Legitimate interests: We may process certain information where we have a legitimate business interest in doing so, such as analyzing website performance, improving our services, and marketing to existing customers — provided those interests are not overridden by your rights and expectations.
  • Consent: Where we rely on consent — such as sending marketing communications to new contacts — we will obtain your explicit consent before doing so. You may withdraw consent at any time as described in Section 10.
  • Legal obligation: We may process information where required to comply with applicable laws or respond to lawful requests from government authorities.

Cookies and Website Analytics

What Are Cookies?

Cookies are small text files that are placed on your device when you visit a website. They allow the website to recognize your device and store certain information about your preferences or browsing behavior. Cookies may be set by the website you are visiting (“first-party cookies”) or by third parties whose services are integrated into the website (“third-party cookies”).

Cookies We Use

Our website may use the following types of cookies:

  • Essential / functional cookies: These cookies are necessary for the basic functioning of our website, including enabling contact forms, scheduling forms, and navigation. They do not track you for marketing purposes.
  • Analytics cookies: We use Google Analytics, a web analytics service provided by Google LLC, to collect information about how visitors use our Site. Google Analytics uses cookies to collect data such as pages visited, time spent on the Site, traffic source, and device type. This information is aggregated and used to improve our website. Google Analytics does not identify individual users by name.
  • Marketing and tracking cookies: We may use cookies provided by advertising platforms (such as Google Ads or Meta/Facebook) to track the performance of our advertising campaigns — including which ads or search queries led visitors to our Site. These cookies may also be used to serve targeted advertisements on third-party platforms.
  • Call tracking cookies: If our Site uses call tracking technology, cookies may be used to associate a phone call with a specific website visit or traffic source, allowing us to understand which marketing efforts generate service calls.

Google Analytics

Our website uses Google Analytics. Google Analytics collects information about your use of our website using cookies and similar technologies. The information generated is transmitted to and stored by Google. We use this information to compile statistical reports about website activity.

Google’s use of data collected through Google Analytics is governed by Google’s Privacy Policy, available at policies.google.com/privacy. You can opt out of Google Analytics by installing the Google Analytics opt-out browser add-on, available at tools.google.com/dlpage/gaoptout.

Managing Cookies

You can control and manage cookies through your browser settings. Most browsers allow you to refuse cookies, accept cookies selectively, or delete cookies that have already been stored. Please note that disabling certain cookies may affect the functionality of our website, including the ability to submit contact or service request forms.

For guidance on managing cookies in common browsers, visit the help documentation for your specific browser (e.g., Google Chrome, Mozilla Firefox, Apple Safari, or Microsoft Edge).

Third-Party Services and Data Sharing

We do not sell your personal information. We do not share your personal information with third parties for their independent marketing purposes without your consent. We may share your information with the following categories of third parties in limited circumstances:

Service Providers and Vendors

We work with third-party companies and individuals to help us operate our business and deliver services to you. These service providers may have access to your personal information only as necessary to perform services on our behalf and are bound by confidentiality obligations. These may include:

  • Website hosting and content management providers
  • Contact form and scheduling software providers
  • Customer relationship management (CRM) software providers
  • Email marketing and communication platforms
  • Call tracking and telecommunications service providers
  • Analytics and website performance tools (including Google Analytics)
  • Advertising platforms (including Google Ads and Meta/Facebook Ads)

Financing Partners

If you submit a financing inquiry or application through our website, your information may be transmitted to our third-party financing partner(s) to process your application. Financing applications are subject to the privacy policy and terms of the applicable financing partner. We encourage you to review the privacy practices of any third-party financing service before submitting your application.

Legal and Government Disclosure

We may disclose your personal information if required to do so by law, court order, or government authority, or if we believe in good faith that such disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a lawful request.

Business Transfers

In the event that Woods Comfort Systems undergoes a merger, acquisition, reorganization, sale of substantially all assets, or similar business transaction, your personal information may be transferred to the succeeding entity as part of that transaction. We will take reasonable steps to notify you of such a transfer and of any material changes to how your information will be handled.

Data Security

We implement reasonable and appropriate administrative, technical, and physical safeguards to protect the personal information we collect from unauthorized access, disclosure, alteration, or destruction. These measures include:

  • Secure (HTTPS/SSL) transmission of data submitted through our website forms
  • Access controls limiting who within our organization can access personal information
  • Use of reputable, security-conscious third-party vendors for data storage and communication
  • Regular review of our data collection and storage practices

However, no method of transmission over the internet or electronic storage is completely secure. While we work diligently to protect your information, we cannot guarantee absolute security. If you have concerns about the security of your information, please contact us using the information provided in Section 13.

In the event of a data breach that is likely to result in a risk to your rights and freedoms, we will take steps to notify affected individuals as required by applicable law.

Information Retention

We retain your personal information for as long as reasonably necessary to fulfill the purposes for which it was collected, to provide services to you, to comply with our legal and regulatory obligations, to resolve disputes, and to enforce our agreements.

Specific retention considerations include:

  • Service records: Service history and customer account information is retained for as long as you remain a customer and for a reasonable period thereafter, in accordance with standard business recordkeeping practices and applicable Texas law.
  • Career applications: Applications submitted by unsuccessful candidates are retained for a reasonable period (generally 12–24 months) in case relevant future positions become available, unless you request earlier deletion.
  • Financial records: Records related to payment and financing transactions are retained in accordance with applicable accounting and tax record requirements.
  • Marketing communications: Contact information used for marketing purposes is retained until you opt out of communications or request deletion.
  • Analytics data: Aggregated analytics data collected through Google Analytics is subject to Google’s data retention settings, which we configure to a reasonable period. Aggregated analytics data does not identify individuals.

When personal information is no longer needed for the purposes for which it was collected and no legal obligation requires its retention, we will securely delete or anonymize it.

Your Rights and Choices

Subject to applicable law, you may have the following rights with respect to your personal information:

  • Right to access: You may request a copy of the personal information we hold about you.
  • Right to correction: You may request that we correct inaccurate or incomplete personal information we hold about you.
  • Right to deletion: You may request that we delete your personal information, subject to certain exceptions (such as where retention is required by law or necessary to fulfill a service you have requested).
  • Right to opt out of marketing: You may opt out of receiving marketing communications from us at any time by following the unsubscribe instructions in any email we send, replying “STOP” to any text message, or contacting us directly as described in Section 13.
  • Right to data portability: In some circumstances, you may have the right to receive a copy of your personal information in a structured, commonly used, machine-readable format.

To exercise any of the above rights, please contact us using the information provided in Section 13. We will respond to your request within a reasonable time frame. In some circumstances, we may need to verify your identity before processing your request. We will not discriminate against you for exercising your privacy rights.

SMS, Text Message, and Email Communications

Transactional Communications

We may send you transactional text messages and emails related to services you have requested — including appointment confirmations, service reminders, maintenance plan notifications, and follow-up communications. These communications are necessary to provide the services you have requested and are not marketing in nature.

Marketing Communications

We will only send you marketing or promotional communications — including seasonal specials, service offers, and newsletters — if you have provided your explicit consent to receive such communications. You may opt out of marketing communications at any time by:

  • Clicking the “Unsubscribe” link included in any marketing email
  • Replying “STOP” to any marketing text message
  • Contacting us directly using the information provided in Section 13

Please note that opting out of marketing communications does not opt you out of transactional communications related to active services or appointments.

SMS / Text Message Program

By providing your phone number and opting in to receive text messages from Woods Comfort Systems, you consent to receive text messages at the number provided. Message and data rates may apply. Message frequency varies based on your service activity. You may opt out at any time by replying “STOP” to any message. For assistance, reply “HELP” or contact us as described in Section 13.

Career Applications

When you submit a career application or employment inquiry through our website, you are voluntarily providing personal information — including potentially sensitive information such as employment history, professional certifications, licenses, and personal statements — for the purpose of employment consideration.

We use this information solely to evaluate your application and communicate with you about employment opportunities. We will not use career application information for marketing purposes or share it with third parties outside of our organization, except as required by law or as necessary for the hiring process (such as conducting background checks with your consent, if required).

Resume files and application materials you upload are stored securely on our systems. Unsuccessful applications are retained for a limited period as described in Section 8, after which they are securely deleted.

Children’s Privacy

Our website and services are not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe that your child has provided us with personal information without your consent, please contact us immediately using the information in Section 13, and we will take steps to delete such information.

If we discover that we have inadvertently collected personal information from a child under 13, we will delete such information promptly in accordance with applicable law, including the Children’s Online Privacy Protection Act (COPPA).

Links to Third-Party Websites

Our website may contain links to third-party websites — including financing partner portals, review platforms (such as Google and Facebook), and social media profiles. We are not responsible for the privacy practices or content of those third-party websites. This Privacy Policy applies only to information collected on woodscomfortsystems.com.

We encourage you to review the privacy policies of any third-party websites you visit through links on our Site, particularly before submitting any personal information on those sites.

Updates to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, applicable law, or for other operational, legal, or regulatory reasons. When we make material changes to this policy, we will update the “Last Updated” date at the top of this page.

We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information. Your continued use of our website or services after any changes to this policy constitutes your acceptance of the revised policy.

For significant changes that materially affect your rights or how we use your information, we may provide additional notice — such as a banner on our website or direct communication to the email address associated with your account.

Contact Information

If you have questions about this Privacy Policy, wish to exercise your privacy rights, have concerns about how your information is being used, or need to report a privacy-related concern, please contact us using the information below:

We will respond to privacy-related inquiries within a reasonable time frame. For urgent service needs, please call us directly.